THE CAT LADIES
CASE STUDY
With the US cat market valued at $30.9 billion and growing at 6% annually, The Cat Ladies sought to expand its position beyond the niche cat grass category into premium lifestyle products for cats and their owners. The market presents immense potential with 45.3 million cat-owning households in the US alone.
CHALLENGE
The Cat Ladies had achieved dominance in the cat grass category but needed to evolve into a premium lifestyle brand, expanding beyond its niche while securing new retail partnerships in both online and physical markets.
Elevate Brands, 2022 - 23
Creative Director-Producer: Jade Mossop
Copywriters: Inge Conradie, Jade Mossop, Jade Saffery
Designers: Nadia Viljoen, Kati Rioz, Lucia Brandt
Photographer: Julia Janse van Vuuren
USE CASES
Amazon Listing Photos
A+/Enhanced Brand Content
Storefront & Shopify Rebuild
Social Media & Email Campaigns
New Product Development & Packaging Design
Testimonials
STOREFRONT REDESIGNS
OBJECTIVES
Strengthen The Cat Ladies digital presence on Amazon and DTC platforms.
Achieve brick-and-mortar category penetration through partnerships with major retailers like Petsmart and Petsure.
Expand the product range to include lifestyle products for both cats and their owners.
Rebuild Amazon and Shopify storefronts to enhance user experience and drive conversions.
Develop targeted social media and email campaigns to engage consumers.
Optimize Amazon PDPs for improved discoverability and conversions.
AMAZON GALLERIES
CREATIVE STRATEGY
We repositioned The Cat Ladies as a lifestyle brand by:
Redesigning the Amazon and Shopify storefronts to reflect a lifestyle-oriented approach,
improving user experience and increasing conversion rates.
Implementing Amazon PDP optimizations to enhance product visibility and conversion.
Redesigning packaging to align with the brand's new lifestyle direction.
Producing lifestyle photography to showcase the products' dual functionality.
Launching targeted social media and email campaigns to boost engagement and visibility.
AMAZON LISTING PHOTOS
WHAT WE ATTAINED
Secured large purchase orders with Petsmart and Petsure, expanding into brick-and-mortar retail.
Achieved a 6.5% YoY increase in conversion rates.
Completed Amazon and Shopify storefront rebuilds in 3 months, improving the overall user experience.
Successfully launched new lifestyle products, broadening the product line and strengthening brand positioning.
BRAND STORY
AMAZON A+
SOCIAL MEDIA
NPD & PACKAGING DESIGN
PHOTOGRAPHY
CONCLUSION
Through strategic repositioning and digital optimization, The Cat Ladies transformed into a premium lifestyle brand, expanding its market presence both online and in brick-and-mortar spaces. This led to stronger conversion rates, key retail partnerships, and sustained growth in the competitive pet care industry.