THE CAT LADIES

CASE STUDY

With the US cat market valued at $30.9 billion and growing at 6% annually, The Cat Ladies sought to expand its position beyond the niche cat grass category into premium lifestyle products for cats and their owners. The market presents immense potential with 45.3 million cat-owning households in the US alone.

CHALLENGE

The Cat Ladies had achieved dominance in the cat grass category but needed to evolve into a premium lifestyle brand, expanding beyond its niche while securing new retail partnerships in both online and physical markets.

Elevate Brands, 2022 - 23
Creative Director-Producer: Jade Mossop
Copywriters: Inge Conradie, Jade Mossop, Jade Saffery
Designers: Nadia Viljoen, Kati Rioz, Lucia Brandt
Photographer: Julia Janse van Vuuren

USE CASES

Amazon Listing Photos

A+/Enhanced Brand Content

Storefront & Shopify Rebuild

Social Media & Email Campaigns

New Product Development & Packaging Design

Testimonials

  • exceptional leadership, blending creativity & strategic vision

    "Working with Jade at Elevate was a truly enriching experience. As my Creative Project Manager she demonstrated exceptional leadership, blending creativity, strategic vision, and a collaborative spirit. From day one, Jade established a positive and productive work environment that encouraged innovation and excellence. She's a fantastic communicator who fosters open dialogue and collaboration across all levels of the organization. Her ability to manage multiple projects and deadlines while maintaining a high standard of work is commendable. I highly recommend Jade to any organization looking for a talented and inspiring Creative Manager. She is a true asset to any team and I am grateful for the opportunity to have worked under her leadership."

    Kati Rioz - Senior Designer at Seller X

  • brought our brands to life across Amazon & DTC

    "Jade was instrumental in harmonizing our brand messages globally, overseeing our internal and agency-led creative teams.

    Her knack for digging deep into consumer insights, spotting trends, and understanding our competition was a game-changer, paving the way for transformative brand strategies. Driving our marketing efforts with precision and brought our brands to life across Amazon and our Direct-to-Consumer platforms. She played a pivotal role in extending our footprint into physical retail spaces and this should speak volumes about her capacity to innovate and execute."

    Ryan Gnesin - President at SellerX

STOREFRONT REDESIGNS

OBJECTIVES

Strengthen The Cat Ladies digital presence on Amazon and DTC platforms.

Achieve brick-and-mortar category penetration through partnerships with major retailers like Petsmart and Petsure.

Expand the product range to include lifestyle products for both cats and their owners.

Rebuild Amazon and Shopify storefronts to enhance user experience and drive conversions.

Develop targeted social media and email campaigns to engage consumers.

Optimize Amazon PDPs for improved discoverability and conversions.

AMAZON GALLERIES

CREATIVE STRATEGY

We repositioned The Cat Ladies as a lifestyle brand by:

Redesigning the Amazon and Shopify storefronts to reflect a lifestyle-oriented approach,
improving user experience and increasing conversion rates.

Implementing Amazon PDP optimizations to enhance product visibility and conversion.

Redesigning packaging to align with the brand's new lifestyle direction.

Producing lifestyle photography to showcase the products' dual functionality.

Launching targeted social media and email campaigns to boost engagement and visibility.

AMAZON LISTING PHOTOS

WHAT WE ATTAINED

Secured large purchase orders with Petsmart and Petsure, expanding into brick-and-mortar retail.

Achieved a 6.5% YoY increase in conversion rates.

Completed Amazon and Shopify storefront rebuilds in 3 months, improving the overall user experience.

Successfully launched new lifestyle products, broadening the product line and strengthening brand positioning.

BRAND STORY

AMAZON A+

SOCIAL MEDIA

NPD & PACKAGING DESIGN

PHOTOGRAPHY

CONCLUSION

Through strategic repositioning and digital optimization, The Cat Ladies transformed into a premium lifestyle brand, expanding its market presence both online and in brick-and-mortar spaces. This led to stronger conversion rates, key retail partnerships, and sustained growth in the competitive pet care industry.

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