IFOX

ELEVATE BRANDS, 2022
Creative Director-Producer: Jade Mossop
Graphic Designers: Nadia Viljoen & Lucia Brandt
Copywriters: Jade Mossop & Martin Gleeson
Photography: Julia Janse van Vuuren
Film & Editing: Felix Studios

USE CASES

Listing Photos
A+/Enhanced Brand Content
Storefront
DTC/Shopify Site
Social Media
Email Campaigns

cASE STUDY

Brief Concept Focusing on iFOX’s Hero ASINs, with three new SKU variations set to launch this quarter, we needed to refresh the Amazon and Shopify storefronts as well as the Amazon listing creative assets. Drawing inspiration from the brand’s highest search volume keyword, "Shower Speaker," the creative elements were designed to embrace aqua, blue, and sunshine yellow hues, evoking images of splashing water and summer sun.

Strategy We curated a new bank of lifestyle imagery that showcases iFOX’s versatility in various uses, settings, and occasions. The refreshed creative assets highlight the speaker's adaptability, reinforcing a cohesive message that music can and should be enjoyed anytime, anywhere, by everyone.

Creative Application The visual components include vibrant colors and dynamic scenes that convey a sense of fun and freedom. The imagery emphasizes the product’s water resistance and durability, aligning with the keyword "Shower Speaker." The designs were integrated seamlessly into the Amazon and Shopify storefronts to create a consistent and engaging customer experience.

Results The refreshed creative assets and strategic focus on high-impact keywords led to increased visibility and engagement on both Amazon and Shopify platforms. This initiative supported the successful launch of the new SKU variations and reinforced iFOX’s market position as a leader in versatile, high-quality shower speakers.

Testimonials

propelling our brands to new heights

"Jade possesses a unique gift for envisioning the future of brands and navigating the ever-evolving landscape of the market with finesse and style, propelling our brands to new heights. Jade's insights and expertise in brand strategy and creative marketing significantly impacted the success of our brands. Her strategic approach, coupled with her knack for storytelling, has consistently delivered tangible results, driving consumer engagement and ultimately boosting bottom lines.
She seamlessly blends her extensive experience in creative marketing, brand strategy, and content production to craft compelling narratives that resonate with our target audiences. Jade is a visionary leader, a creative powerhouse.
Martin Gleeson - Senior Brand Manager and Revenue Operations: Amazon, Walmart and Shopify Markets
fresh perspective and innovative ideas

"I’ve had the pleasure of collaborating with Jade on various projects. She is an incredible content producer and all-around creative thinker, always bringing a fresh perspective and innovative ideas. She is a valuable asset to any project or team."
Nadia Viljoen - Senior Graphic Designer