GARDEN REPUBLIC
CASE STUDY
Garden Republic repositioned itself as a premier gifting option in the gardening market, enhancing its digital presence, expanding product offerings, and increasing retail visibility.
OBJECTIVES
Brand Repositioning: Establish Garden Republic as a premium gifting brand for gardening enthusiasts and families.
Product Expansion: Introduce new, gift-oriented product lines.
Market Penetration: Increase online and physical retail presence.
Consumer Engagement: Boost interaction through compelling content and an enhanced online shopping experience.
Elevate Brands, 2022 - 23
Creative Director-Producer: Jade Mossop
Copywriters: Jade Mossop, Inga Conradie, Jade Saffery
Designers: Nadia Viljoen, Lucia Brandt, Kati Rioz
Photography: Julia Janse van Vuuren
Video: Felix Studios
USE CASES
Amazon Listing Photos
A+/Enhanced Brand Content
Amazon & Shopify Storefronts
Social Media & Mailer Campaigns
Video & Photography
New Product Development & Packaging Design
STOREFRONT REDESIGNS
Garden Republic Storefront Conceptual Design Build
CREATIVE STRATEGY
Digital Overhaul: Redesigned Shopify/DTC and Amazon storefronts to highlight curated gift sets, making navigation easy for gift shoppers.
Product Development: Launched 10 new products, including themed gardening kits and junior sets, tailored for gifting.
Content Creation: Produced engaging lifestyle photography and video content to showcase Garden Republic products as ideal gifts.
Retail Strategy: Expanded retail presence by securing product placement in 1,600 Target stores, significantly boosting brand visibility.
AMAZON LISTING PHOTOS
SOCIAL MEDIA
WHAT WE ATTAINED
Retail Expansion: Secured placement in over 1,600 Target stores across the US and Canada.
Rapid Digital Overhaul: Completed redesign and launch of Shopify/DTC and Amazon storefronts within 3 months, optimizing the customer shopping experience.
Product Launch Success: Introduced 10 new products to the market, achieving successful penetration in both DTC and brick-and-mortar channels within 6 months.
Increased Sales: Notable growth in online sales and in-store purchases following the launch of new digital platforms and product lines.
High Market Penetration: Expanded market reach through a combined DTC and brick-and-mortar strategy, enhancing brand accessibility.
Enhanced Consumer Engagement: Boosted social media engagement and customer interaction through new visual content and influencer partnerships.
Positive Customer Feedback: High satisfaction ratings and positive reviews, reflecting the quality and appeal of Garden Republic’s gift-oriented products.
PROMOTIONAL VIDEOS
NPD & PACKAGING DESIGN
CONCLUSION
The strategic repositioning and expansion efforts solidified Garden Republic's market position as a premier gifting brand. The enhanced digital presence, expanded product range, and increased retail distribution continue to drive growth, making gardening a thoughtful and popular gift choice.
Testimonials