BRAND CREATIVE
Omni-channel marketing collateral, e-commerce and packaging design use cases
The Brand Creative Use Case Gallery showcases transformative projects with leading brands such as Garden Republic, The Cat Ladies, iFox Speakers, Power Press, YouFacePillow, and Sun Ninja. Each case study highlights the strategic use of lifestyle production content, featuring thoughtfully orchestrated photo and video shoots, as well as the creative direction of a global team of designers. These collaborative efforts resulted in optimized marketing e-commerce assets, innovative packaging, and engaging POS materials tailored for both Amazon and DTC platforms.
In addition to these traditional projects, I have recently expanded my creative portfolio to include cutting-edge design and AI-driven product development. This new work encompasses everything from conceptual ideation to the creation of comprehensive brand identities, including custom CI elements that blend technology with creativity. By leveraging AI tools, I've been able to streamline processes, enhance visual storytelling, and bring unique, data-informed insights to the forefront of brand development. Explore each project to discover the strategic rationales, creative insights, and technological innovations that have driven these brand successes.
