GLOBAL CREATIVE

MARKETING DIRECTOR

Brand. Content. Commerce.

LET'S CONNECT

BUILDING BRANDS THAT SCALE

+118% Average Revenue Growth
+51% Combined DTC Portfolio Growth (2025)

Building consumer brands through strategy, creative direction, content production, and commerce.
Leading growth across Amazon, DTC, retail, and omnichannel environments.

Jade Mossop · Global Creative Marketing Director · Cape Town

Selected Work
Premium matcha brand evolution and Amazon, DTC, and retail growth.
Encha Matcha

ENCHA MATCHA

Premium matcha brand evolution and Amazon, DTC, and retail growth.

Niche category brand built into a multi-channel category leader.
The Cat Ladies Case Study

BIG FUDGE

Niche category brand built into a multi-channel category leader.

Single-product brand evolved into a scalable lifestyle platform.
Big Fudge Vinyl Case Study
A close-up of a small, beige turtle themed watering can with a turtle head spout and plant illustrations on its body.

THE CAT LADIES

Single-product brand evolved into a scalable lifestyle platform.

Concept-to-market wellness brand development and premium DTC execution.
Eqalu Case Study

EQALU

Concept-to-market wellness brand development and premium DTC execution.

A person holding a white coffee mug with a black logo in front of a laptop keyboard.

Across brand, content, and e-commerce.

  • Brand positioning and architecture

  • Creative direction across content, film, packaging, and identity

  • Production from concept through delivery

  • Commerce creative across Amazon, DTC, CRM, and retail

LEADING CREATIVE

Open laptop displaying a website with album covers and music artist images on a wooden surface.
Green matcha latte in a cup with latte art, powderhed spoon, and packaging label indicating it is organic, dairy free, and sugar free, with emphasis on premium second harvest and grown in Japan.
Can of 'Encha' oat milk matcha latte, green can with minimalist illustration of a tea spoon, a cup with ladder, USDA Organic and Vegan labels.
Packaging box and accessories for Big Fudge Vinyl Record Care System, a 6-in-1 record cleaning kit including a turntable cleaner, record cleaner, stylus cleaner, record stand, towel cloth, and carbon fiber brush.
Photography by Kleinjan Goroeneweld featuring Big Fudge Vinyl
Photography by Kleinjan Goroeneweld featuring Encha Matcha
Photography by Kleinjan Goroeneweld featuring Encha Matcha
Close-up of a white fluffy cat with green eyes resting on a yellow surface with a blurred background.
Photography by Kleinjan Goroeneweld featuring Encha Matcha
Photography by Kleinjan Goroeneweld featuring Big Fudge Vinyl
Photography by Kleinjan Goroeneweld featuring Encha Matcha
Photography by Kleinjan Goroeneweld featuring Encha Matcha
Photography by Kleinjan Goroeneweld featuring Encha Matcha
Photography by Julia Janse van Vuuren featuring Big Fudge Vinyl
A white fluffy cat with green eyes sitting at a table with black and white plates by The Cat Ladies, indoors with large windows showing greenery outside.
Encha Matcha captured by Julia Janse van Vuuren
Woman practicing yoga indoors on a blue mat, sitting with legs raised and holding a green exercise ball, smiling. In front of her is a glass bottle of Encha Matcha.
Close-up photo of a domestic cat lying on a soft green cat bed by The Cat Ladies, with gray and white fur, half-closed eyes, and pink nose.
A woman in a gray sleeveless top smiling and pouring raspberries into a glass bowl on a wooden tray, with a package of Encha Matcha Keto Collagen in the background on a white table, surrounded by various glass containers and a green scale.
A woman with short natural hair and dark skin, wearing a light green dress with eyelet pattern, smiling and holding a green Encha Matcha Latte drink in a clear glass. She is seated on a light-colored couch with patterned pillows, in a bright room.
A woman with long wavy hair, dressed in a black leather jacket, holding a vinyl album cover, standing indoors near a turntable, with a Big Fudge Vinyl wall unit decorated with vinyl record and a chandelier behind her.
Photography by Kleinjan Goroeneweld featuring Big Fudge Vinyl
Close-up of a bamboo matcha tea whisk held over a white bowl filled with green Encha matcha powder.
Photography by Kleinjan Goroeneweld featuring Encha Matcha
Photography by Kleinjan Goroeneweld featuring Encha Matcha
A woman with long brown hair smiling and looking at a cat on a white table. The cat is a tabby with white paws, sniffing or inspecting a white Cat Ladies food and water bowl. There are green plants in a cat ladies planter in the foreground.
Fluffy tabby cat with blue eyes sitting on a fabric Cat Ladies teepee pet bed near a white curtain and a gray background.
Photography by Kleinjan Goroeneweld featuring Big Fudge Vinyl
A person holding a tabby kitten with green eyes and striped brown, black, and white fur. The person is wearing a beige sweater and has a gold ring on their finger.
Big Fudge vinyl captured by Julia Janse van Vuuren
A person holding a ceramic cup filled with green Encha matcha tea. The person is wearing a beige jacket and is seated, with the focus on their hand and the cup.
Close-up of a fine metal sieve with a handle, sifting dry green herbs or ground spices over a surface.
A white fluffy cat with green eyes looking at a pile of green grass on a table, with a person wearing a pink fuzzy vest and a gray sleeve in the background.
Two friends relaxing outdoors at the beach, smiling, holding iced Encha matcha drinks, wearing sunglasses, with a woman in a large sun hat and colorful clothing, and a man with short hair and no shirt, sitting on grass near the ocean.
Woman in a white sleeveless top making Encha matcha tea using a bambu whisk, surrounded by raspberries, milk, and tea accessories on a white table.
A fluffy cat sitting on a table with a colorful tablecloth, being petted on the head by a person. The person's hand is visible and they are wearing a gold bracelet. There are The Cat Ladies bowls and a potted plant in the background.
A woman holding a tabby cat with green eyes, both resting on a beige blanket outdoors.
Person holding a blue ceramic cup filled with an Encha Matcha beverage, sitting on a matching blue saucer, wearing beige clothing.
A woman with long brown hair and a beige sweater holding a tabby cat, looking at it affectionately. The cat is lying on her lap, looking up at her with its eyes closed. The scene is warm and intimate.
A person stacking colorful bowls with an Enach Matcha smoothie adorned with mint leaves on top. There is a package of matcha and a plant nearby.
A white fluffy cat with blue eyes sitting indoors near a glass door with a view of greenery outside, partially obscured by green plants in the foreground.
A kitchen countertop with a glass jar filled with uncooked pasta, a package of matcha-flavored reishi mushroom tea, a green bowl with fresh basil, and a slice of cheese. A person in a white shirt is reaching for the package.
A fluffy white cat with green eyes sitting on a shiny kitchen counter next to a plant in a patterned pot.
Person holding a drink out of a car window with a scenic landscape and mountains in the background.
A woman with long blonde hair wearing sunglasses and a white t-shirt, sitting inside a car, holding an iced matcha latte with a straw and smiling.
A hand holding a glass mug of matcha latte topped with cocoa powder and a cinnamon stick, with a packet of matcha powder and a wooden table in the background.
A woman with dark hair in a bun is standing indoors, holding a green cup and smiling. She is wearing a light blue shirt and white pants, near a light-colored curtain.
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INDUSTRY FEEDBACK

  • Brought Our Brands to Life

    ⭐⭐⭐⭐⭐

    “Jade drove our marketing efforts with precision and brought our brands to life across Amazon and our Direct-to-Consumer platforms. She played a pivotal role in extending our footprint into physical retail spaces and this should speak volumes about her capacity to innovate and execute.”

    Ryan Gnesin - President & Board Member at SellerX

  • A Visionary Leader & Creative Powerhouse

    ⭐⭐⭐⭐⭐

    “Jade is a visionary leader and creative powerhouse. Her strategic approach to brand marketing and storytelling drives consumer engagement and brand success. Jade’s leadership, rooted in authenticity and empathy, consistently inspires excellence and innovation.”

    Martin Gleeson - Head of Product Development and Supply AZN at SMD Technologies

  • Leading Creative From Ideation To Execution

    ⭐⭐⭐⭐⭐

    “Jade is an expert when it comes to crafting and executing creative strategies. Her organization skills shine in her ability to manage photo and video productions for multiple brands. She does a great job at leading creative direction from ideation to execution. She knows exactly how to bring a creative vision to life.”

    Ryan Simeone - Ecommerce Manager at Three Sixty Six

  • Consistently Exceeds Creative Expectations

    ⭐⭐⭐⭐⭐

    “Jade has an exceptional eye for detail and consistently exceeds creative expectations. Her high standards and dedication make her a pleasure to work with, always going above and beyond.”

    Camilla Kernes - Brand Manager, Ecommerce, Amazon FBA

  • Strategic Brand Builder

    ⭐⭐⭐⭐⭐

    “Jade is a strategic brand builder with a long-term vision. Her ability to connect brands through unique experiences and deliver quantifiable results sets her apart. I highly recommend her.”

    Samantha Fuller - Binance Communications Director, Middle East & Africa