CREATIVE DIRECTOR

Brand, content, and commerce
Scaling consumer brands

LET'S CONNECT
LET'S CONNECT

BUILDING BRANDS THAT SCALE

I lead brand, creative, and production across wellness, lifestyle, FMCG, and premium categories, working where growth and creativity intersect.
I shape positioning, guide creative direction, and deliver across Amazon, DTC, and omnichannel environments, with a track record of +118% average revenue growth and +51% combined DTC portfolio growth in 2025.
Building brands designed to scale, not simply launch.

SELECTED WORK

  • EQALU

    Concept-to-market brand development showcasing whitespace strategy, cohesive product systems, and premium execution.

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  • BIG FUDGE VINYL

    Establishing emotional brand equity in a functional category, with the discipline to scale across Amazon, DTC, and retail.

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  • GARDEN REPUBLIC

    Repositioning a crowded category brand around gifting, using brand and content systems to drive DTC and retail growth.

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  • THE CAT LADIES

    Evolving a single-product brand into a lifestyle and wellness platform, creating the foundation for category expansion across Amazon, DTC, and retail.

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Photography by Kleinjan Goroeneweld featuring Big Fudge Vinyl
Photography by Julia Janse van Vuuren featuring Big Fudge Vinyl
Photography by Kleinjan Goroeneweld featuring Big Fudge Vinyl
Photography by Kleinjan Goroeneweld featuring Big Fudge Vinyl
Photography by Kleinjan Goroeneweld featuring Big Fudge Vinyl
Photography by Kleinjan Goroeneweld featuring Encha Matcha
Photography by Kleinjan Goroeneweld featuring Encha Matcha
Photography by Kleinjan Goroeneweld featuring Encha Matcha
Photography by Kleinjan Goroeneweld featuring Encha Matcha
Photography by Kleinjan Goroeneweld featuring Encha Matcha
Photography by Kleinjan Goroeneweld featuring Encha Matcha
Photography by Kleinjan Goroeneweld featuring Encha Matcha
Photography by Kleinjan Goroeneweld featuring Encha Matcha
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LEADING … Creative collaboration across brand, content, and e-commerce.

  • Brand positioning and architecture

  • Creative direction across content, film, packaging, and identity

  • Production from concept through delivery

  • Commerce creative across Amazon, DTC, CRM, and retail

Industry feedback

  • brought our brands to life

    ⭐⭐⭐⭐⭐

    “Jade drove our marketing efforts with precision and brought our brands to life across Amazon and our Direct-to-Consumer platforms. She played a pivotal role in extending our footprint into physical retail spaces and this should speak volumes about her capacity to innovate and execute.”

    Ryan Gnesin - President & Board Member at SellerX

  • A visionary leader & creative powerhouse

    ⭐⭐⭐⭐⭐

    “Jade is a visionary leader and creative powerhouse. Her strategic approach to brand marketing and storytelling drives consumer engagement and brand success. Jade’s leadership, rooted in authenticity and empathy, consistently inspires excellence and innovation.”

    Martin Gleeson - Head of Product Development and Supply AZN at SMD Technologies

  • leading creative from ideation to execution

    ⭐⭐⭐⭐⭐

    “Jade is an expert when it comes to crafting and executing creative strategies. Her organization skills shine in her ability to manage photo and video productions for multiple brands. She does a great job at leading creative direction from ideation to execution. She knows exactly how to bring a creative vision to life.”

    Ryan Simeone - Ecommerce Manager at Three Sixty Six

  • consistently exceeds creative expectations

    ⭐⭐⭐⭐⭐

    “Jade has an exceptional eye for detail and consistently exceeds creative expectations. Her high standards and dedication make her a pleasure to work with, always going above and beyond.”

    Camilla Kernes - Brand Manager, Ecommerce, Amazon FBA

  • strategic brand builder

    ⭐⭐⭐⭐⭐

    “Jade is a strategic brand builder with a long-term vision. Her ability to connect brands through unique experiences and deliver quantifiable results sets her apart. I highly recommend her.”

    Samantha Fuller - Binance Communications Director, Middle East & Africa