HAPPY CULTURE

CASE STUDY

Happy Culture is a premium kombucha brand celebrated for its refreshing taste and health benefits. Our goal: boost brand awareness and position Happy Culture as the ultimate choice for kombucha lovers.

CREATIVE SOLUTIONS

Produced lifestyle photography and videos showcasing Happy Culture’s vibrant, health-focused image.

Digital Campaigns: Launched targeted social media ads and managed online content to enhance brand presence.
Influencer Partnerships: Collaborated with influencers to create authentic, engaging content.
Media Outreach: Secured features in top health and lifestyle publications.

OBJECTIVES

Position Happy Culture as a market leader.
Educate consumers on kombucha’s health benefits.
Increase brand visibility and media coverage.
Engage influencers and create impactful marketing visuals.

EXECUTION

Coordinated photoshoots and video production to create a bank of visual assets.
Managed ongoing digital campaigns and influencer content.
Engaged with media outlets to promote Happy Culture’s unique benefits.

RESULTS

Achieved PR coverage valued at ZAR 2,781,395.04.

Increased brand visibility through media features and high engagement on social platforms.
Positive ROI from digital ad campaigns and expanded reach via influencer content.

MEDIA EXPOSURE

Testimonials

creative flair & go-getter attitude

"During the seeding years of our Happy Culture, we reached out to Jade to help us with the mighty task of building the Happy Culture brand in SA. The core focus was on PR campaigns and content creation projects. Jade's creative flair, go-getter attitude and rich experience + network were a great contribution to our brand building journey, and her passion and vibrant energy a great a pleasure to work with."
Manon Colmant - Founder & CEO of Happy Culture

pHOTOGRAPHY

MEDIA HIGHLIGHTS

Happy Culture Featured in InFlight Magazine

Happy Culture Featured in Mango Juice Magazine