SUN NINJA

CASE STUDY

Sun Ninja Product & Packaging Design for Brick & Mortar Expansion

Market Overview The global outdoor and beach products market has seen a steady rise, driven by increasing consumer interest in outdoor activities and leisure. With the market for beach accessories growing, brands are looking to expand their presence in both online and physical retail spaces. According to a report by Market Research Future, the global beach accessories market is projected to grow at a CAGR of 5.2% from 2021 to 2028.

Challenge Sun Ninja aimed to expand its market presence by entering the brick-and-mortar retail space, specifically targeting retail opportunities with the USA retail giant, Dick’s Sporting Goods. This expansion required exclusive product differentiation and new packaging for existing SKUs and Amazon ASINSs, along with the development of an exciting new product line within the beach brand sector.

Rebrand Overview To achieve this, we focused on creating distinct product packaging that would stand out on retail shelves and appeal to consumers looking for high-quality beach accessories. The new packaging needed to reflect Sun Ninja’s brand values of durability, convenience, and style while aligning with the aesthetics preferred by brick-and-mortar shoppers.

Strategy We conducted a thorough competitor analysis to understand the packaging trends and consumer preferences in the beach accessories market. Leveraging these insights, we designed new product packaging that emphasized Sun Ninja’s unique selling propositions (USPs) and enhanced shelf appeal. Additionally, we developed a new product line that complemented the existing offerings, ensuring a comprehensive and attractive product range for retail customers.

Creative Application The new packaging design incorporated:

• Durable Materials: Ensuring that the packaging could withstand handling and transportation while maintaining an attractive appearance.

• Vibrant Colors and Imagery: Reflecting the fun and adventurous spirit of the beach, using bright colors and dynamic imagery to catch the consumer's eye.

• Clear Call-Outs: Highlighting key features and benefits of the products, such as UV protection, ease of setup, and portability.

• Brand Consistency: Maintaining Sun Ninja’s brand identity across all packaging elements to build brand recognition and loyalty.

Results The revamped product packaging and the introduction of new product lines led to successful placement in Dick’s Sporting Goods stores across the US. This strategic move not only expanded Sun Ninja’s market reach but also enhanced brand visibility and consumer engagement. The new packaging design received positive feedback for its attractiveness and functionality, contributing to increased sales and solidifying Sun Ninja’s position in the competitive beach accessories market.