X BY GLENMORANGIE

CAMPAIGN SUMMARY

Conduct an effervescent brand-centric lifestyle shoot highlighting new generation whisky uptake. Shifting a new path, differential from the traditional embodiment of leather clad whisky and cigar lounges, X by Glenmorangie weaves through a more contemporary pop culture aesthetic, captured by bold color blocking and out-of-the-ordinary social settings such as pool-side picnics, brunches, braais, backgammon and pizza nights.

Heroing well-recognized local influencers, the content combines a mix of stills and short-form videos of lifestyle moments and mixology tutorials geared for social.