THE CAT LADIES

The US cat market was worth $30.9 billion in 2020 & is projected to grow at least 6% annually until 2025. In 2021 45.3m US Households owned a cat.

The Cat Ladies is currently an Amazon leader in the cat grass product category; however, prospective conversion is limited solely to the cat grass market. We’d like The Cat Ladies to be the number one seller in a broad range of premium cat products throughout the US by 2026.

In rebranding The Cat Ladies we reviewed the brand presence and positioning holistically - across product, packaging, storefronts and subsequently brick & mortar.

Repositioning the brand as bespoke merchandise designed for aesthetic synthesis with the home environment, while The Cat Ladies tone remains fun, quirky and light-hearted. The new brand verticals incorporating a variety of lifestyle products available to felines and their beloved human friends.